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Diesel clothing

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von dutch t-shirt

2005-02-13T10:34:00.001-08:00

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Shop for Louis Vuitton Handbags

2004-11-12T03:22:00.000-08:00

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Designer LV bags on sale @ stylesell.com

Louis Vuitton History
Since 1854, the name of Louis Vuitton has been synonymous with the manufacture of high quality luggage, travel and leather items. Louis Vuitton is a subsidiary of LVMH, the first global group to specialize in prestigious luxury products. Since 1998, Louis Vuitton has diversified into ready-to-wear fashion and shoes with resounding success.Right from our origins as a trunkmaker, Louis Vuitton has always been a trendsetter, progressively developing a range of luxury products consistent with the brand's values. This creativity entered an exciting new realm in 1998 when Marc Jacobs joined the firm as Artistic Director. In 1987 Louis Vuitton handbags became a subsidiary of LVMH, the world's leading luxury goods group. Louis Vitton has taken full advantage of the many synergies generated within the group while retaining their identity and remaining faithful to their distinctive difference.

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Gucci t-shirts

2004-11-12T03:11:00.000-08:00

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Designer women's Gucci T-shirts on sale

History of Gucci
Gucci (1881-1953) developed a taste for beauty and elegance as a young man while working as a lift attendant in London's opulent Savoy Hotel at the turn of the 19th century. In 1921, after his return to Florence, he opened a shop at 7 Via della Vigna Nuova selling luggage and saddlery, as well as a small workshop that handcrafted them. In need of expansion, the workshop, which also had begun to produce handbags as well as its original equitation goods, was relocated to a larger space on Lungarno Guicciardini along the Arno River in 1937. By this time the iconic bit and stirrups, which were derived from the company's origins and denoted the sophistication of the products, had come to represent Gucci's success.In 1938, the business expanded to Rome with the opening of a shop on the prestigious Via Condotti. Under the limitations of the Fascist dictatorship, imagination compensated for the shortage of raw materials, as Guccio discovered the distinctive potential of hemp, linen, jute and the signature bamboo.The one-man business became a family business when sons Aldo, Vasco, and Ugo joined the company in 1939. Another son, Rodolfo, later joined the company and in 1951, he opened a shop in Milan. The opening of the Manhattan store on 58th Street in 1953 launched the Gucci brand as one of the pioneers of Italian design in the United States.

Von Dutch Hats

2004-11-12T02:21:00.000-08:00

Von Dutch - Why Celebs Go Crazy
for Their Hats and JeansBehind the BrandThe
next time an 18-wheel transport truck glides past you on the
highway, take a peak at what the driver's wearing. He may
just be sporting next season's hottest threads.

Thanks to the white-trash fashion trend, perpetuated by
celebrities like Britney Spears and Paris Hilton (and let's
not forget Kid Rock, although he might not realize it),
wife-beater shirts and trucker hats have become the most
sought-after item since the Ugg boot.

At the forefront of this craze sits monster label Von Dutch,
named after an influential L.A car customizer and celebrity
in his own right. Not that most trucker hat-wearing fashion
plates would know about the man behind the brand.

The craze started last year, after Justin Timberlake was
spotted wearing a Von Dutch hat to a Grammy after-party.
Fred Durst, Ashton Kutcher, Britney Spears and other
celebrities quickly followed suit, and the hats were quickly
snatched off shelves while still warm.

Von Dutch Originals, founded in 1999, provides white-trash
fiends everywhere with greaser-chic jeans, skinny T-shirts
and motorcycle jackets, but it's the wide-billed, foam-front
trucker's hat that has elevated the label to its current
God-like status.

The hats are made from a variety of fabrics, including
terrycloth, velvet, leather, denim and even faux Dalmatian
fur (Cruella DeVille is somewhere scoffing). Each design is
limited to a run of 1,000, which both fuels demand and
explains why you might have to wait 5 years to cover your
noggin' with certain styles.

Although the company may appear relatively new, it's
rooted in some interesting history. Von Dutch the artist,
whose real name was Kenny Howard, was the father of the
1960s "kustom car" craze. He virtually invented the
freestyle pin-striping and painted flames that became
signature of the Southern California car subculture, and had
a signature logo--a bloodshot winged eyeball which is now
visible on most Von Dutch merchandise.

Controversial throughout most of his life, he died in
1992 and his daughters sold the rights to his name four
years later to Michael Cassel, an entrepreneur who wanted to
open a business that would appeal to the hot rod crowd.

A few years later, Cassel entered into a partnership with
Tonny Sorensen, a Tae Kwon Do world-champion who was a fan
of the artist and took over the reins as the CEO of the
company.

While some kustom car enthusiasts maintain that the line
is disrespectful to the original Von Dutch, Caroline
Rothwell, the company's Vice President of Marketing,
believes the controversy gives the line an edge. "Von Dutch,
the brand, is very organic, in that it actually comes from a
true, untouched history," she says. "Many other clothing
companies just don't have history to authenticate their
brand name."

Soon after opening its first store in 2000 on Melrose
Avenue in Los Angeles, Sorensen hired designer Christian
Audigier, famous for his work with apparel companies such as
Diesel and American Eagle Outfitters. Focusing more on
fashion, Audigier added hoodies and jeans to the line which
are rapidly becoming a hit - the company's sales revenues
for 2003 reached $33 million. And although you may think
they bring home the bacon with profits from those trucker
hats, Sorensen revealed that the company does more sales
volume in jeans, which cost $145 to $320 (US).

The future for Von Dutch seems to be limitless. The
unofficial princess of white-trash glam, Anna Nicole Smith,
has signed a development deal with the company--just one of
the many promotional plans that they've set their sights set
on. Fashion fanatics can also expect to see cosmetics and
haute couture lines in the upcoming months, as well as an
onslaught of celebrity involvement.

"A year and a half ago, we didn't realize how much
celebrities were going to do for us in terms of media
exposure and brand awareness," says Rothwell. She explains
that Von Dutch consumers can expect a "high-level product
placement and celebrity involvement, focused more on the
complete brand" for the second half of 2004.

Like any juicy item of interest, the controversy
surrounding Von Dutch the artist and the company bearing his
name continues to propel the business into the spotlight.
The company's marketing team has its work cut out for them,
having only tapped into a small percentage of the brand's
potential. "We have laid the seeds for the brand strategy,
fashion merchandising, new business and licensing
development," explains Roswell. "I think it's going to take
at least six to 12 months for us to reach the world on the
level that we did with the trucker hat." Sorensen, however,
has adapted a more laid-back approach to keeping the brand
in the spotlight. "Every day that I wake up it is
different," he says. "So I plan on waking up in the
morning."

Quick Questions:

HILARY Magazine: What attracted you to designing
for Von Dutch?

Christian Audigier, designer: The name- the power of the
name.

What kind of woman do you design the Von Dutch
women's line for?

The women with a sense of freedom and style and independent
mind.

Do you have a muse? A celebrity you think of when
designing particular items?

I have worldwide muses, the list is too long! From
celebrities like Anna Nicole Smith to Halle Berry. But
always, my wife.

How do you keep on top of the trends?

We make the trends.

What plans do you have for future designs and
products?

Launch the cosmetics line, and haute couture and a new deal
with Anna Nicole Smith. Also an eyewear line.

What is your favorite Von Dutch item?

The hat.

HILARY Magazine: How did you get involved with Von
Dutch?

Tonny Sorensen, CEO: By accident. I originally wanted to do
a film about Von Dutch the man.

What are you planning for the future of Von Dutch
to keep the brand In the spotlight?

Every day that I wake up it is different. So I plan on
waking up in the morning.

What is your favorite Von Dutch item?

The "silver buckle".

When do you wear Von Dutch?

Von Dutch - von dutch cap hat jeans and other clothes

Just about every day.

How has working at Von Dutch changed your life?

I'm much busier!

Why do you think celebrities love Von Dutch so
much?

Do they?